Ach, it was the last that I missed, sadly a collection that eventually ...
few beauties for pleasure
"Advertising is the thing in the world more beautiful, more beautiful than a million dollars because it is what is beautiful about a million dollars. Advertising is a higher revelation that art and philosophy as it is revealed that the art and philosophy. Advertising is the victory over the chimeras, novelty eternal rule which groaned chaos, the subject of conciliation , exchange control, the constructed situation. It judges all things. It is heaps of certainty, the glory of the universe. Advertising is a majestic river and fertile. The theory is the storm, Hegelsturm. The theory should aim advertising.
"For some practitioners grotesque human sciences, the past is supposed to explain this. This is the hidden confession of their inability to understand the present. We do not go away with the university. The secret of modern society is not in archaic societies or animal societies, but the company's most modern is the secret revealed in archaic societies or animal. Similarly, the fact that the animal trade does not mean that man is bestial, but rather that the animal is human. Contrary to a widespread and very wrong, the fact that man knows the sexual exchange does not mean that man is bestial, but the animal is human in this report. Determinations that distinguish the animal rights are the determinations of the man himself. The man is the truth of the animal, the animal's true. The human race is the kind of all animals. So the man is more animal than the animal because the animal is real, and the publicity she is more universal than the universe as it is the truth of the universe, verified the universe, the universe based, the universe removed.
Ethnography can provide ideas to those who do not. How miserable that have renounced all hope of wealth, who have criticized their lives any aspect of our world are trivial and accommodated all, could they conceive of wealth. If modern society is unable to understand an ancient society, it is simply that it is itself too archaic and did not produce a sufficient degree of abstraction, lack of scarcity. Ethnography may be the touchstone of the science of advertising and can not cases provide the principle of this science.
(...) As long as we persist in the wild to see a child of the archaic nature careless and lazy, avoiding as far as possible to work towards a task and take pains, that awaits him in the mouth ripe fall fruits that it provides fertile tropical nature with generosity, we deceive ourselves, and we remain unable to grasp the reasons that inspire and goals he pursues when he embarks on an expedition Kula, or any other company. Quite the contrary, the truth is that the wild can archaic work, and on occasion actually work very hard and consistently, with perseverance and determination, and he does not expect to do to be compelled by urgent needs. Just read a few pages of Malinowski to grasp immediately the grandeur of the Papuans who are engaged explicitly to the practice of humanity in peril of their lives, and to understand that the sole motive of their work - apodicticity happiness - the pure pleasure of the abolition of work, the practice of trade and advertising. One can only be seized with respect to the science of these savages who know that the work becomes human when it is deleted, that human labor is the work removed and the Advertising is the only work worthy of man. In contrast to the profound misery of the modern rich, we admire the grandeur of the rich Papuan leader in advertising spends all its resources. "(1975, pp. 46-47 and 52-55) The rich modern
has also some intuition, if one relies on its side more and more "conspicuous" as we say nowadays, but he does not understand that ostentation is meaningless in a society by the unrestrained practice of fuck it has itself helped to render meaning. Well done to his mouth.
It's a question I ask myself, not an end of inadmissibility, I have already mention this somewhere, but I wonder if the fact that I am not attracted more by the work of Guénon, while I feel his importance and that most writers of the twentieth century that interest me have been more or less direct influence, is that it's hard to cram them Indians. Maurras nonsense written about them now outdated, but ultimately, Mauss and Malinowski help, we can incorporate them into his theories. With Guénon it seems more difficult - but if I tell myself something stupid here, no doubt someone will correct me ...
Anyway, we complement these brilliant variations on the main theme: "Humanity is a ceremony, "with the phrase of Peter in his commentary Boutang Banquet:" All desire is spiritual "(exact phrase is:" Desire, desire, is spiritual in its own way ", Hermann, 1972, p. 137), which seems to apply to the exchange - including the sexual exchange. - To be continued, with pleasure ...
- In a nod to Duke of Clubs , it was now or never ...
Humanity is a ceremony!
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